SMYK is the leading, Polish, iconic children’s brand with 82% brand awareness (source: TNS Kantar*). Smyk’s commercial network operates 181 own stores, including 161 in Poland, 10 in Romania and 10 in Ukraine.
SMYK offers the widest range of children’s clothing and footwear, toys, baby accessories and other products for children aged 0–14. One of the chain’s strengths is the availability of all products that children want and need in one place, “All for Kids”.
Smyk’s offer is based on its own-brands “Cool Club” and “Smiki”, which are available exclusively at Smyk and franchising partners’ stores. “Cool Club” is the brand under which Smyk offers its unique children’s clothing, footwear and accessories, created by its in-house team of designers. “Smiki” is Smyk’s great value own-brand for toys and baby accessories. Smyk’s own-brands are complemented by leading third party brands such as Lego, Hasbro and Mattel.
Own-brand products and brands of other manufacturers are sold in Poland through the Smyk Group’s online e-commerce platform and mobile app, which combined with the store network provides an integrated omni-channel outlet, together with the “click & collect” service offering convenient free delivery at Smyk Group stores. Another sales channel is the franchise chain (stores of franchise partners), including a total of 170 stores in 16 countries (as of 30 June 2018).
* based on a survey of 1,527 people in Poland in cities with a population over 75,000 who bought at least one children’s item in the past three months, excluding Allegro
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